Stop guessing what your customers want. Userforge helps you create AI-assisted personas, write user stories, and map user journeys — all in one workspace that keeps your whole team aligned.
No credit card required · Free plan available · 75,000+ users
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Most teams operate on assumptions. Different stakeholders picture different customers, and decisions drift toward whoever has the loudest opinion. Userforge replaces gut-feel with a shared, living picture of your audience — so every decision starts from the same truth.
No UX certification required. Userforge guides you through the whole process.
Add a brief summary of your organisation, offerings, and audience — this seeds the AI with real context about your business.
Our AI proposes user archetypes based on your context. You stay in the director's chair — pick, remix, and enrich every detail.
Describe every action in your product in human terms, mapped to each persona and to the screens where they occur.
Invite colleagues, share public read-only links, or export to CSV. One workspace keeps every stakeholder on the same page.
Great personas go beyond demographics. Userforge structures each profile around the things that drive decisions — goals, frustrations, values, motivators, habits, and pain points — with icons, images, and beautifully formatted sections.
Userforge makes user story writing fast, consistent, and traceable. Every story links back to a persona so developers, designers, and stakeholders always know who they're building for and why it matters.
A story list tells you what exists — a map tells you what's missing. Visualise how your personas flow through your product with an interactive journey map, and immediately see which touchpoints lack coverage.
Every feature is designed to reduce friction and reinforce good habits — not add complexity to your process.
Our multi-step AI workflow uses your real org context — not generic prompts. You direct each step and override anything that doesn't fit.
Invite colleagues and stakeholders to your workspace. Share read-only links for clients and executives who don't need an account.
Tag personas and stories by epic, phase, or any dimension your team uses. Filter and search across everything in seconds.
Build personas and stories in any language. Every label, section title, and story format field is fully customisable to match your team's vocabulary.
Search thousands of curated photos to give personas a human face. Upload your own headshots, backgrounds, or section illustrations.
Export stories to CSV. Share persona profiles via public link. Keep your data portable, accessible, and under your control at all times.
Connect your Atlassian account and sync user stories as properly formatted Jira issues — with persona, scenario, action, and rationale intact.
Give every persona section a clear, beautiful icon from the Tabler icon library — communicating content type without visual noise.
Manage multiple clients or products under one account. Each workspace has its own personas, stories, map, and team members.
Plans from $8/m for lite persona projects all the way to ⚡ Power plans for large product teams running ambitious digital initiatives.
Try the core persona tools and see how Userforge fits your workflow — no time limit, no card needed.
Billed yearly
Build a professional persona library and share it with your team. Perfect for marketing teams and agencies.
Professional plans from $24/mo
The full Userforge toolkit — for product teams running real digital initiatives with user stories and journey maps.
Sign up for our ⚡ "Power" annual plan and we'll schedule a call to connect with your team in real time, help you uncover research strategies, and plan a clear path forward.
Sign up on the ⚡ Power annual plan →All plans include a free trial · No credit card required to start · Questions? Contact us
Save time and hassle with our optimised user persona template. Let AI create first drafts of each segment and add more content as you learn about your customers.
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