Create user personas your team actually uses.
Stop guessing what your customers want. Userforge drafts rich user personas for you — portraits included — then helps your team write the user stories and journeys behind them, all in one workspace everyone stays aligned around.
No credit card required · Free plan available · 75,000+ users
Trusted by teams at
Your team builds for people. Does everyone agree who those people are?
Most teams operate on assumptions. Different stakeholders picture different customers, and decisions drift toward whoever has the loudest opinion. Userforge replaces gut-feel with a shared, living picture of your audience — so every decision starts from the same truth.
Without Userforge
- ✗Personas live in a stale deck nobody opens
- ✗Teams debate whose mental model is correct
- ✗Marketing targets one customer, product builds for another
- ✗New hires spend weeks figuring out the audience
With Userforge
- ✓A living persona library everyone edits and references
- ✓Stories and maps connected directly to personas
- ✓AI assists without replacing your team's judgment
- ✓One link shares full context with every stakeholder
The outcome
- ✓Faster alignment across product, design, and marketing
- ✓Features built to real needs, not imaginary users
- ✓Onboard new team members in minutes, not weeks
- ✓More confident, defensible design decisions
Generate user personas in four simple steps
No UX certification required. Userforge guides you through the whole process.
Describe your context
Add a brief summary of your organisation, offerings, and audience — this seeds Userforge with real context about your business.
Generate personas
Our AI proposes user archetypes based on your context. You stay in the director's chair — pick, remix, and enrich every detail.
Write user stories
Describe every action in your product in human terms, mapped to each persona and to the screens where they occur.
Share and align
Invite colleagues, share public read-only links, or export to CSV. One workspace keeps every stakeholder on the same page.
User persona profiles that are rich, visual, and actually useful
Great personas go beyond demographics. Userforge structures each profile around the things that drive decisions — goals, frustrations, values, motivators, habits, and pain points — with icons, images, and beautifully formatted sections.
- ✓AI-assisted first drafts — context-aware archetypes generated from your org summary
- ✓Flexible sections — Quote, Goals, Story, Needs, Frustrations, Values, Pain Points, Habits, Motivators, and more
- ✓1,000+ icons — add tasteful visual polish to every section with Tabler icons
- ✓Integrated image library — search thousands of photos or upload your own
- ✓Demographics bar — age, location, income, education at a glance
- ✓Multilingual support — all text is customisable; build personas in any language
Put those personas to work — map every user action
Userforge makes user story writing fast, consistent, and traceable. Every story links back to a persona so developers, designers, and stakeholders always know who they're building for and why it matters.
- ✓User Story & Job Story formats supported side by side
- ✓Map stories to locations — tie actions to specific screens or touchpoints in your product
- ✓Tags and filters — organise by epic, sprint, status, persona, and more
- ✓CSV export — download your full story catalogue at any time
- ✓Build-ready export — hand your builders one clean brief: personas, stories and screens ⚡ Pro
- ✓Customisable labels — rename every field so the format fits your team's vocabulary
See the full picture. Spot the gaps.
A story list tells you what exists — a map tells you what's missing. Visualise how your personas flow through your product with an interactive journey map, and immediately see which touchpoints lack coverage.
- ✓Visual user journey map — lay out every screen and action across your product's touchpoints
- ✓Connected to user stories — every story on the map links back to the full story catalogue
- ✓Filter by persona — see the journey from any single user group's perspective
- ✓Shared with your team — the map is always up to date as stories are added or changed
Everything you need to create and share user personas
Every feature is designed to reduce friction and reinforce good habits — not add complexity to your process.
Context-aware AI
Our multi-step AI workflow uses your real org context — not generic prompts. You direct each step and override anything that doesn't fit.
Team collaboration
Invite colleagues and stakeholders to your workspace. Share read-only links for clients and executives who don't need an account.
Tags & organisation
Tag personas and stories by epic, phase, or any dimension your team uses. Filter and search across everything in seconds.
Multilingual & customisable
Build personas and stories in any language. Every label, section title, and story format field is fully customisable to match your team's vocabulary.
Integrated image library
Search thousands of curated photos to give personas a human face. Upload your own headshots, backgrounds, or section illustrations.
Powerful export
Export stories to CSV. Share persona profiles via public link. Keep your data portable, accessible, and under your control at all times.
Marketing for your personas
Turn personas into landing pages, articles and emails that speak to the exact people you mapped — same voice, same needs, no guessing.
1,000+ icons
Give every persona section a clear, beautiful icon from the Tabler icon library — communicating content type without visual noise.
Multiple workspaces
Manage multiple clients or products under one account. Each workspace has its own personas, stories, map, and team members.
Pricing to fit your needs.
Free to start. Pay once for the persona kit, or go Pro from $39/mo for the full workshop — all the way to ⚡ Power for large product teams.
Meet your first personas today and see how Userforge fits your team — no time limit, no card needed.
- ✓2 rich personas, portraits included
- ✓10 user stories & a journey map
- ✓20 project sources to ground them
- ✓Invite a collaborator
- ✓Shareable persona links
6 months of access — no subscription
The persona kit for marketers and agencies: a full persona library, plus pages written for the people in it. Pay once, keep everything.
- ✓10 personas with portraits & scenes
- ✓50 marketing pages, written for them
- ✓30 project sources
- ✓Persona PDF downloads
- ✓Your data is yours forever after
$479 billed yearly · or $59 month to month
The full workshop for product teams — personas, stories, journey maps and marketing, all connected and export-ready.
- ✓10 personas & 250 user stories
- ✓Journey map with 15 locations
- ✓50 marketing pages & 60 sources
- ✓5 workspace seats
- ⚡ Export the build-ready brief
Running something bigger?
⚡ Power ($299/mo) removes the meters — unlimited locations, sources and marketing pages, 10 seats, GitHub sync, and a workspace that reshapes itself from a single ask. Start free and upgrade any time from inside your workspace.
Start free, upgrade in-app →No credit card required to start · Questions? Contact us
Common questions
Do I need UX experience to use Userforge?
How is this different from just using ChatGPT?
Can I invite my whole team?
Can I export my personas and stories?
What is a workspace?
Start creating user personas for free. 🚀
Save time and hassle with our optimised user persona template. Let AI create first drafts of each segment and add more content as you learn about your customers.
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Learn about user personas
Deep-dive guides on every aspect of building and using personas effectively.
Personas 101: The Complete Guide
Everything you need to know about user personas — what they are and why they matter.
ExamplesUser Persona Examples That Actually Work
Real persona examples across industries and what makes each one effective.
How-toHow to Create a User Persona
A step-by-step process for building personas grounded in real research.
StrategyBuyer Persona vs User Persona
They overlap but they're not the same. When you need which — and how they work together.
MarketingUser Personas for Marketing Teams
How marketing teams use personas to sharpen messaging, targeting, and content strategy.
ResearchUser Research Methods for Personas
Interviews, surveys, analytics, and observation — the research toolkit for persona creation.