The user personas your team — and your AI — actually build from.
Generate AI-assisted personas, user stories, and journey maps in one workspace your whole team shares. In the age of AI coding, your build is only as good as its spec — Userforge turns who you're building for into one your agents and engineers can ship from.
No credit card required · Free plan available · 75,000+ users
Trusted by teams at
Your team builds for people. Does everyone agree who those people are?
Most teams operate on assumptions. Different stakeholders picture different customers, and decisions drift toward whoever has the loudest opinion. Userforge replaces gut-feel with a shared, living picture of your audience — so every decision starts from the same truth.
Without Userforge
- ✗Personas live in a stale deck nobody opens
- ✗Teams debate whose mental model is correct
- ✗Marketing targets one customer, product builds for another
- ✗New hires spend weeks figuring out the audience
With Userforge
- ✓A living persona library everyone edits and references
- ✓Stories and maps connected directly to personas
- ✓AI assists without replacing your team's judgment
- ✓One link shares full context with every stakeholder
The outcome
- ✓Faster alignment across product, design, and marketing
- ✓Features built to real needs, not imaginary users
- ✓Onboard new team members in minutes, not weeks
- ✓More confident, defensible design decisions
Put your user personas to work in four steps
No UX certification required. From a blank page to a build-ready spec, Userforge walks you through it.
Describe your product
A sentence or two, or just your website URL. Userforge reads it and grounds everything that follows in your real business.
Draft your personas
AI proposes user archetypes — each with an original portrait — from your real context. You stay in the director's chair: pick, remix and enrich every detail.
Map their stories & screens
Every user story links to the persona who needs it and the screen where it happens — the who, what and where, connected on one map.
Ship a build-ready spec
Share a read-only link that carries full context to any stakeholder, or export a clean spec folder your coding agents and engineers build the real thing from.
User persona profiles that are rich, visual, and actually useful
Great personas go beyond demographics. Userforge structures each profile around the things that drive decisions — goals, frustrations, values, motivators, habits, and pain points — with icons, images, and beautifully formatted sections.
- ✓AI-assisted first drafts — context-aware archetypes generated from your org summary
- ✓Flexible sections — Quote, Goals, Story, Needs, Frustrations, Values, Pain Points, Habits, Motivators, and more
- ✓1,000+ icons — add tasteful visual polish to every section with Tabler icons
- ✓Portraits, generated — every persona gets an original AI-generated portrait and scene, or upload your own
- ✓Demographics bar — age, location, income, education at a glance
- ✓Multilingual support — all text is customisable; build personas in any language
Put those personas to work — map every user action
Userforge makes user story writing fast, consistent, and traceable. Every story links back to a persona so developers, designers, and stakeholders always know who they're building for and why it matters.
- ✓User Story & Job Story formats supported side by side
- ✓Map stories to locations — tie actions to specific screens or touchpoints in your product
- ✓Tags and filters — organise by epic, sprint, status, persona, and more
- ✓CSV export — download your full story catalogue at any time
- ✓Build-ready export — download a clean spec folder (personas, features, wireframes) or sync it to GitHub, ready for coding agents and engineers
- ✓Customisable labels — rename every field so the format fits your team's vocabulary
See the full picture. Spot the gaps.
A story list tells you what exists — a map tells you what's missing. Visualise how your personas flow through your product with an interactive journey map, and immediately see which touchpoints lack coverage.
- ✓Visual user journey map — lay out every screen and action across your product's touchpoints
- ✓Connected to user stories — every story on the map links back to the full story catalogue
- ✓Filter by persona — see the journey from any single user group's perspective
- ✓Shared with your team — the map is always up to date as stories are added or changed
Everything you need to create and share user personas
Every feature is designed to reduce friction and reinforce good habits — not add complexity to your process.
Context-aware AI
Our multi-step AI workflow uses your real org context — not generic prompts. You direct each step and override anything that doesn't fit.
Team collaboration
Invite colleagues and stakeholders to your workspace. Share read-only links for clients and executives who don't need an account.
Tags & organisation
Tag personas and stories by epic, phase, or any dimension your team uses. Filter and search across everything in seconds.
Multilingual & customisable
Build personas and stories in any language. Every label, section title, and story format field is fully customisable to match your team's vocabulary.
Portraits, generated
Every persona gets an original, AI-generated portrait and environment scene. Or upload your own headshots and illustrations.
Powerful export
Export stories to CSV. Share persona profiles via public link. Keep your data portable, accessible, and under your control at all times.
Build-ready export
Download a clean spec folder — personas, features, and wireframes — or sync it to GitHub, ready for coding agents and engineers to build from.
1,000+ icons
Give every persona section a clear, beautiful icon from the Tabler icon library — communicating content type without visual noise.
Multiple workspaces
Manage multiple clients or products under one account. Each workspace has its own personas, stories, map, and team members.
Pricing to fit your needs.
Start free with no credit card. Get a full year of ⚡ Pro for $479, or go Power at $299/mo for teams running ambitious product initiatives.
Free forever · no credit card
- ✓2 personas with portraits & scenes
- ✓10 user stories
- ✓3 locations on the map
- ✓20 project sources
- ✓2 collaborators
one time · a full year (~$39/mo)
- ✓10 personas with portraits & scenes
- ✓250 user stories
- ✓15 locations, 60 sources
- ✓25 content pieces
- ✓5 workspace seats
- ✓Export your spec for coding agents to build
- ✓Keep your data after the year
per month
- ✓Reshape the whole workspace with one ask
- ✓50 personas with portraits & scenes
- ✓1,000 user stories
- ✓10 workspace seats
- ✓Code sync — spec round-trip & GitHub push/pull
- ✓Everything in Pro
No credit card required to start · Rolling out across an organisation? Talk to us
Common questions
Do I need UX experience to use Userforge?
How is this different from just using ChatGPT?
Can I invite my whole team?
How do I hand my spec off to engineers or coding agents?
What is a workspace?
Start creating user personas for free. 🚀
Save time and hassle with our optimised user persona template. Let AI create first drafts of each segment and add more content as you learn about your customers.
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Learn about user personas
Deep-dive guides on every aspect of building and using personas effectively.
Personas 101: The Complete Guide
Everything you need to know about user personas — what they are and why they matter.
ExamplesUser Persona Examples That Actually Work
Real persona examples across industries and what makes each one effective.
How-toHow to Create a User Persona
A step-by-step process for building personas grounded in real research.
StrategyBuyer Persona vs User Persona
They overlap but they're not the same. When you need which — and how they work together.
MarketingUser Personas for Marketing Teams
How marketing teams use personas to sharpen messaging, targeting, and content strategy.
ResearchUser Research Methods for Personas
Interviews, surveys, analytics, and observation — the research toolkit for persona creation.